TheGrill

Event: TheGrill 2011

Organizer: The Wrap

Type: Conference

Place: Beverly Hills

Dates: 19-20 September 2011

Presentation: In 2011, the entertainment industry pivoted away from the declining economy of physical products and into the brave new world of content streaming. Driving this change is the rise of diverse streaming services to serve the consumer, and the arrival of technological infrastructure to support content libraries in the cloud. This shift offers a glimpse of the entertainment industry's future: a viable platform for the growth of a new entertainment economy, empowered by web innovation, and laser focused on the consumer experience while enabling content to retain its core value. TheGrill will explore these issues and more.